Double Double Whammy was founded by Dave Benton and Mike Caridi in October of 2011. Brought together by a love of Merge and K Records, the two started releasing tapes for their own project LVL UP, and local bands at SUNY Purchase, a liberal arts college in New York state. Utilizing the resources their college had to offer, Dave and Mike grew the label around close relationships and the fuzzily focused aesthetic of the SUNY Purchase music scene. After a handful of post-college moves, DDW is now located in Brooklyn, NY. Dave left the label in the Fall of 2016 and it is now run by Mike with help from Mallory Hawkins, who joined the label in January of 2018.